Keeping it Trill in Boulder

2/16/16

Trill

1537 Pearl St
Boulder CO

Platinum Bubba Kush

This little spot is just a block away from the famous Pearl Street Mall. It has a badass name. The name is trill as fuck, to be honest. Once inside, I started to think that trill has  really evolved over time. I certainly don’t remember any trill ass niggaz getting a slanging spot so close to such trendy, yuppie shopping areas. There were no gansta grillz to greet me on the inside either. There was not a do-rag in sight, and I didn’t hear the word “nigga” once while I was there.

The underground hustler era is over (at least for herbs), which is kind of odd, because Trill is located in the basement. That is the only connection to the underground; everything else is bright lights and big bucks. For the mainstream, however, they do things right. They sell two kinds. the owner grows the first kind, which is higher quality and they sell it at a premium price and label it “Select”. The other flavor sits in massive canning jars towards the back of the store at the end of the counter.They labeled it “Top Shelf”. It is lower quality and cheaper. It  came from a distributor.

This two-tiered system is a great way for a small grower to grow a successful small business. The cheaper herb can provide the bulk of the income for the business. Most people shop for value. This allows the grower to continue growing a quality product and not have to depend on his higher costs to run the business and keep the doors open. There is nothing worse than having your customers leave because it was too expensive, unless you already have access to the kind of clientele that is not scared of sticker prices.

The cheaper herb can provide additional income that will buffer the costs of growing the expensive “Select” herbs, reducing their bottom line. It can also be a springboard that will convince customers to spend more on the in-house grown herbs. They see the cheap stuff, compare it to the expensive stuff, and realize that it is a no-brainer and end up spending more for less.

Trill-Murray 1

This two-tiered system is also good for future growth. If this was my shop, I would be nurturing and massaging the high cost clientele so that I could spin this off into two stores- one for work weed- the stuff that is not as good, but everyone buys- and one for higher-quality, more-expensive strains. This business plan supports that route.

As for the flowers, well, I wasn’t too thrilled with their selection initially. The jars were all full of little popcorn nugs (or dingleberries). Eventually, the budtender presented me with a jar that attacked my nose with a wealth of fantastic flavors. At some point I had to physically pull the Golden Goat from my nose. That stuff is aromatherapy for me. I can see why cats act the way they do with catnip. I don’t even need to smoke it; breathing in its aromas will make me want to paw the hell out of those curtains for no good reason too.

Decision time came, and I had to break myself of the seductive smell of the Goat. I went for the budtenders’ first choice; the Platinum Bubba Kush. These buds were small, but they had an oily shimmer about them. They really sparkled. The hairs stood like a miniature brown forest that clung to the dense bud like it was a micro- model of Mt. Evans at my fingertips.

This Platinum Bubba Kush smelled quite spicy and sharp, like black pepper and Tabasco sauce. None of that sharpness came into the smoke, however. The smoke is nice and smooth. It is a prelude to the high that sets in like vines grip an old brick building over time.

This does not mean that the herb will put you in couch-lock. It is a productive herb. You could give a speech, cook a party pizza, handle that phone call you were putting off, or even do your taxes. It is best after work, though, when you have a full belly, the day is done, and (hopefully) you have a chance to enjoy God painting in the setting sun.

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