If you wanna know where the herb game is going, look no further than the 14er in Boulder. They got it going on for a few reasons. First, their growers grow weed better than everybody else and, second, their marketing team knows the ganja community better than the competition.
The 14er has such good weed that they can’t keep it on the shelf. It is stinky. Inky inky. They decided to restrict their product on the medical side to members-only. They have also added a recreational shop since my last visit, a couple of years ago. Despite the high demand for their product, they still lowered prices since then.
Supply and demand would tell me to raise the prices until the balance between demand and supply gave me the most profit. I am happy in am not in charge! They get all of this increased business, they manage to keep the quality high, and they lowered prices. Life is good.
The flowers from The 14err have the rare distinction of being really quite stinky. A good bowl, I mean a really good bowl of herb is like a fresh bite of sashimi tuna. Or an amazing whiskey steak that melts in your mouth. Really good herb makes you want to stop and savor the all-around flavor. The farm of The 14er certainly knows how to produce these features..
Another indicator that the 14er is looking at the industry from a unique lens is that their container game is on lock. Product design is obviously important to the success of a company. Some companies, like Apple, see design as a fundamental part of the product. The generic pill bottle design is outdated and impractical. It is practical for pills, but that was what they were made for. Fresh herbs are different than pills. They don’t work in a pill bottle.
The 14er considered this and made fantastic little containers that fit their nugs ergonomically. They are shaped like hockey pucks or (shudder- tobacco reference!) a chewing tobacco container. It doesn’t make much sense to get a fat chew out of a pill bottle does it? Then why would another dry plant be a good idea?
There will be many takes on the concept in the coming years. The access to the herbs for the consumer is as important as a decanter for wine. consumer much easier access to the herbs. You don’t have to crush them trying to get them out of the container. It is simple and something that indicates the industry is run from the spreadsheet more than from the community. Personally, I hope there comes a day when the customer can bring his/her jar in. That wont happen until Americans are as comfortable with a container of weed on the table as they are with a pack of cigarettes.
There is, unfortunately, one unintended consequence of the design. Inside the lid is a tin pop-top reminiscent of a can of wet cat food. I ripped the top tab off and the mangled metal lid stayed on the tin. They were careful to make it “childproof” and therefore legal and accidentally built in a more dangerous mechanism.
I’m not even sure what the use is of the metal finger-cutter in the first place. The weed was incredibly dry, so it wasn’t there to keep the herbs fresh. In fact, the biggest problem with the new “potent” weed of today is that the flowers are never fresh. For this reason alone, we need the corporate beasts to hurry up and start eating each other so that we can clear the way for a truly dank independent café. I am sure the folks at the helm of The 14er will be close to the epicenter on that day.